Why Should I Outsource My Online Marketing?

Why Should I Outsource My Online Marketing?

When you’re running a busy practice it’s easy to fall into the role of a “jack of all trades”, from HR manager and chief financial officer to IT support and business development officer. In the days when marketing for medical practitioners and therapists meant no more...
Why Your Website Should Be Mobile Responsive

Why Your Website Should Be Mobile Responsive

Have you been browsing websites on your phone recently, only to find that some sites don’t work or seem to be broken, or just look really ugly? If the font is too small, you find links that don’t work or you have to try somehow to zoom in just to find the navigation...
Facebook Local Awareness Ads

Facebook Local Awareness Ads

Facebook have released an exciting new tool for people looking to market their practice – Local Awareness Ads.  These are ads that will show in the Facebook newsfeed of people in your geographic area.  The ads have a click to call button on them which enable...
Pick A Niche Or Risk Losing Your Audience

Pick A Niche Or Risk Losing Your Audience

One of the most important things to understand about the behaviour of those online is that there are predominantly two different types of people: one group is made up of people who are just “surfing” and browsing around looking for things that interest them. The...
Making “Right” Decisions for Practice Growth

Making “Right” Decisions for Practice Growth

The biggest challenge that we find when we are working with clients is motivating the practice owner to make a decision, usually around approving content or images for their marketing campaign. Often they’re concerned about getting their marketing message just...
Beware of Low Flying Pigeons

Beware of Low Flying Pigeons

Just when you thought that you were getting to grips with ranking your clinic website in Google’s local search, Google has gone and made some alterations to the algorithm. Currently when you search for a local term such as “chiropractor Melbourne” Google will...
Choosing a Practice Niche

Choosing a Practice Niche

Starting your own practice can be an overwhelming prospect and you may be wondering what you need to do. One of your first steps is choosing your niche or practice area. Having a well-defined niched will give you some directions and guidance on many other aspects of...
Are your new patients at risk?

Are your new patients at risk?

Multiple channel marketing is essential for your practice to be secure. What does that mean? You need multiple ways to get new patients in order for your practice to be secure. For example, if you are just using Google Adwords to generate new patients and someone else...
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