by Dr Matt | Feb 27, 2019 | Business
If you’re after more new patients for your sports or neuro practice then here’s a simple strategy for you to implement. It leverages the power of interprofessional relationships to build your practice. At this time of year in Australia we’re at the start of the...
by Dr Matt | Jan 25, 2019 | Business
“Refer a friend and get two free treatments.” I saw that sentence on a noticeboard in a clinic I visited recently. The practice was trying to increase internal referrals, which I’d normally wholeheartedly encourage. Referred patients are almost always the best in...
by Dr Matt | Aug 13, 2018 | Business
Note: This process is for our overseas readers as Australian healthcare practitioner law prevents the solicitation of reviews from clients. Social proof is one of the 7 key persuasion influencers as described by Robert B. Cialdini in his landmark book “Influence: The...
by Dr Matt | Jun 21, 2018 | Business, Email marketing, Facebook, SEO
TLDR; The marketing needs of your practice change as it grows. Making sure your team can effectively manage patient leads is essential to getting a good ROI. Newspapers, other print, radio and TV can all work well in the right situation. Your website needs to be up to...
by Dr Matt | Apr 4, 2018 | Business
If you’re in Australia you’ve probably seen the sudden rise of a service called zipPay/zipMoney, and another called AfterPay. These are line of credit services for consumers to purchase products and services, including healthcare. Obviously credit services aren’t new,...
by Dr Matt | Sep 15, 2017 | Business
Messaging between practice consulting rooms and the front desk is something that can improve the efficiency of your team, and can help prevent patients slipping through the cracks in their care. In our practice software, iconpractice, I’m often asked by users...
