by Dr Matt | May 14, 2020 | SEO
The internet has taken over almost every facet of our lives and if you can think it, you can definitely find it online. In fact, your soon-to-patients could be browsing the internet right now, looking for services that you specialize in. Reaching these patients,...
by Dr Matt | Jun 21, 2018 | Business, Email marketing, Facebook, SEO
TLDR; The marketing needs of your practice change as it grows. Making sure your team can effectively manage patient leads is essential to getting a good ROI. Newspapers, other print, radio and TV can all work well in the right situation. Your website needs to be up to...
by Dr Matt | Jun 2, 2017 | SEO
If you’re not familiar with it, Whitecoat is one of the many online directories listing healthcare professionals, and amongst other things allows people to leave review of you as a practitioner. Similar ones include Health Engine and MyHealth1st. Be careful how you...
by Dr Matt | Sep 15, 2016 | SEO
Many practitioners have been the recipient of an unwelcome letter from the Australian Health Practitioner Registration Agency (AHPRA) in recent times in regard to their online advertising. It’s been my experience that most practitioners simply fall foul of the...
by Dr Matt | Jul 7, 2016 | SEO
One thing that is vital for any business owner to remember when they start thinking about generating interest and leads online is that Google’s search engine is the number one referrer of traffic on the Internet. The SEO industry has been built atop this fact, and has...
by Dr Matt | Jun 17, 2015 | Business, SEO
One of the most important things to understand about the behaviour of those online is that there are predominantly two different types of people: one group is made up of people who are just “surfing” and browsing around looking for things that interest them. The...
