Marketing Larger Practices

Marketing Larger Practices

TLDR; The marketing needs of your practice change as it grows. Making sure your team can effectively manage patient leads is essential to getting a good ROI. Newspapers, other print, radio and TV can all work well in the right situation. Your website needs to be up to...
Why Content Marketing Is The New SEO

Why Content Marketing Is The New SEO

One thing that is vital for any business owner to remember when they start thinking about generating interest and leads online is that Google’s search engine is the number one referrer of traffic on the Internet. The SEO industry has been built atop this fact, and has...
Pick A Niche Or Risk Losing Your Audience

Pick A Niche Or Risk Losing Your Audience

One of the most important things to understand about the behaviour of those online is that there are predominantly two different types of people: one group is made up of people who are just “surfing” and browsing around looking for things that interest them. The...
Beware of Low Flying Pigeons

Beware of Low Flying Pigeons

Just when you thought that you were getting to grips with ranking your clinic website in Google’s local search, Google has gone and made some alterations to the algorithm. Currently when you search for a local term such as “chiropractor Melbourne” Google will...
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