Tap Into New Year’s Resolutions

Tap Into New Year’s Resolutions

New Year’s provides the perfect reason to get in touch with your patient database and reactivate them into care. Don’t miss that opportunity. Most practices have a database of dormant patients that are just lying there slowing wasting away.  These are people that have...
Making It Easy For Patients To Leave Reviews

Making It Easy For Patients To Leave Reviews

Note: This process is for our overseas readers as Australian healthcare practitioner law prevents the solicitation of reviews from clients. Social proof is one of the 7 key persuasion influencers as described by Robert B. Cialdini in his landmark book “Influence: The...
Marketing Larger Practices

Marketing Larger Practices

TLDR; The marketing needs of your practice change as it grows. Making sure your team can effectively manage patient leads is essential to getting a good ROI. Newspapers, other print, radio and TV can all work well in the right situation. Your website needs to be up to...
Should Your Practice Offer zipPay and AfterPay?

Should Your Practice Offer zipPay and AfterPay?

If you’re in Australia you’ve probably seen the sudden rise of a service called zipPay/zipMoney, and another called AfterPay. These are line of credit services for consumers to purchase products and services, including healthcare. Obviously credit services aren’t new,...
How To Setup An In-Office Messaging Service For Free

How To Setup An In-Office Messaging Service For Free

Messaging between practice consulting rooms and the front desk is something that can improve the efficiency of your team, and can help prevent patients slipping through the cracks in their care. In our practice software, iconpractice, I’m often asked by users...
4 Things Your Website Needs To Generate More New Patients

4 Things Your Website Needs To Generate More New Patients

In our last blog post we discussed the things you need to do before you start marketing your practice. Following on from that we’re going to look at the platform that forms the core of all your marketing – your website. That’s right, apart from your clinic phone, your...
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