Recommended Tools & Resources

At Clear Health Media we often get asked what are the best tools to use in marketing your practice. With all the work we do for healthcare practices we’ve developed a list of the best.

Many of the links on this page are affiliate links, meaning we earn a commission if you purchase the product. Rest assured I’ve only included the product if we have actually used it and feel we can recommend it.

For those products which we have an affiliate relationship we also offer a bonus for if you buy with our link. Check each product for details. Most times it will be free help from our team in getting you started or a detailed free guide.

Landing Pages

Landing pages are an essential component to improving the effectiveness of your online ads.  There are two platforms that we recommend.

TT-logo-smallThrive Themes

Thrive Themes is a system to enable you to build landing pages from within your website. Thrive is a WordPress plugin. If you’re not sure what a WordPress plugin is, maybe look at the Leadpages service or have us manage this for you.

If you’re comfortable using WordPress then Thrive Themes allows you to build the pages using a drag and drop interface. It also allows you to save templates so you can quickly reproduce the pages on your site.

Thrive Themes is the plugin that we use in our team to build landing pages for our clients. As such if you’ve got a WordPress website, it is the solution I’d recommend to you.

As a bonus for purchasing Thrive Themes via our link we will install and activate the plugins on your site for free. Just claim this bonus using the instructions below.

leadpages_logo_blue_two_color_rLeadpages

If you’re going to be creating landing pages for your clinic advertising (and you should!), then Leadpages is one of the quickest and easiest ways to do it.

It’s more expensive than our other recommendation, Thrive Themes, but if you’re not technically inclined then Leadpages is going to be the better option for you.

With Leadpages you simply have to select a template and then and add your text and images. They can host your landing pages for you which means you don’t have to worry about integrating it with your website.

To try Leadpages click here. You can get started for just US$25 a month.

As a bonus for purchasing Leadpages via our link we will link your email management system up with Leadpages for free. Just claim this bonus using the instructions below.

Email Marketing

active-campaign-setupActive Campaign

Is you are serious about marketing your practice, you need an email management system to collect and send emails and manage your contacts. For most contacts Active Campaign is the one we definitely recommend. If you’re interested in knowing more, read the write up we did on Active Campaign here.

If you register for a paid Active Campaign account using our link, we’ll create an email template matching your clinic styling for free, that you can use in all your emails. Claim this bonus using the instructions below.

Websites

wordpress-logo-stacked-rgbWordPress

We’d definitely recommend you use WordPress to build your website. Best thing is the WordPress platform itself is free.

If you need help setting it up, get in touch here.

FutureHosting-hiRes-vertFuture Hosting

If you’re going to build a website you’ll need somewhere to host it.  You could use shared hosting, which means you share your server and it’s resources with lots of other people.  As a result shared hosting is usually quite slow and slower sites perform worse with regard to conversions.

The answer is a virtual private server.  For this we recommend Future Hosting.  Their fees are very reasonable and their service is excellent.  For most practices their basic VPS package with control panel will be perfect.  We use their services and recommend them fully!

Dreamhost

dh_logo-a-2014If a virtual private server is definitely beyond your resources then in our experience Dreamhost delivers a reliable service that is reasonably fast.

SEO Tools

To do Search Engine Optimisation (SEO) properly you need to invest in several tools, the costs of which can get prohibitive. This is one of the many reasons why it’s worth outsourcing your SEO.

Backlink Analysis

The backbone of ranking on Google still comes down to the links from other websites that point to your website. Therefore to analyse your backlinks and those of your competitors, you need backlink analysis software.

logo_180x80Ahrefs

Ahrefs is probably the best of the backlink databases available and provides the most tools with it like anchor text analysis and other factors.

majestic-logo-black-trans-largeMajestic

Majestic is the second best backlink database available. If you can only afford one, go for Ahrefs, but otherwise add Majestic as well. It often contains backlink data that isn’t indexed by Ahrefs.

Majestic also has a ranking factor called Trust Flow, which is felt by many to most accurately mimic Google’s analysis of trustworthiness on a site.

Rank Tracking

If you are going to try to improve your websites search engine ranking you’re going to need a way of tracking your results. For this you need ranking software. Ranking software will check your websites position for the keywords you select over time. The reason you can’t simply check your rankings in Google yourself is that:

  • You’ve got to remember to do it,
  • You have to work out somewhere tracking results, like in a spreadsheet, and you have to be able to easily analyse that data later,
  • You can’t sure that the results that you were getting accurate. This is because Google customises the search results based on your browser history. So if you had visited your own website numerous times, then Google will rank it higher in your results than it necessarily is for other people.

For this reason we use rank tracking software.

accurankerAccuranker

Accuranker is the simplest and easiest tool to use to track your search engine ranks. So if you’re planning to do SEO yourself, this is the tool we would recommend to get started.

If you purchase a subscription to Accuranker using our link we’ll setup your site in Accuranker with the 10 most relevant keywords to get you started. To claim this bonus use the instructions below.

serpwooSerpWoo

SerpWoo is an amazingly powerful tool. On the surface it appears to be rank tracking software, which it is, but it also has an incredible amount of data that you can use for competition analysis. If you’re just getting started, it’s difficult to see how someone could make use of this amount of data effectively, but it is an incredibly powerful tool if you are an intermediate or advanced user.

If you purchase SerpWoo using our link we’ll setup your website in SerpWoo for the 10 most relevant keywords to get you started. To claim this bonus use the instructions below.

Competitor Analysis

Competitor analysis includes the backlink analysis mentioned above. However you can only analyse your competition if you know who they are and what they are ranking for, both in the organic search results and with paid ads.

semrushSEMRush

In my opinion, SEM Rush is the best competitor analysis tool available. It gives you data on your and your competitor’s rankings for both organic and paid ad positions, as well as their keyword rankings. An essential part of your SEO toolkit.

If you purchase a subscription to SEMRush using our affiliate link we’ll send you a Free Step by Step Guide to getting started with analysing your competitors.  To claim this bonus use the instructions below.

Training & Webinar Software

Webinars and other training can be an excellent way to increase knowledge and awareness about your services.  These are beyond the scope of most practices, but larger practices (or those with a drive to make it big!) will find them helpful.

Go To Webinar

gotowebinar-logoIn our opinion, Go To Webinar is the biggest and best service for live webinars.  The platform is excellent and offers all the features you’d need to run a live webinar.

If you purchase a subscription from Go To Webinar using our link, we’ll link your Thrive Themes or Leadpages setup with your Go To Webinar account for free.  To claim this bonus use the instructions below.

Claiming your bonus.

Purchased a product using one of our affiliate links? Submit a support request using the form below including your name, best contact email address, email address used for the sign up (if different), and the name of the product purchased and we’ll be in touch arrange the delivery of your bonus.

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