by Dr Matt | Jun 21, 2018 | Business, Email marketing, Facebook, SEO
TLDR; The marketing needs of your practice change as it grows. Making sure your team can effectively manage patient leads is essential to getting a good ROI. Newspapers, other print, radio and TV can all work well in the right situation. Your website needs to be up to...
by Dr Matt | Aug 18, 2017 | Business
Besides referrals, online marketing is one of the best ways to attract new patients. However before you start implementing, it is vital that you take some time to plan out what your goals are and determine the best way to achieve those. Many clinics set off with a...
by Dr Matt | Sep 15, 2016 | SEO
Many practitioners have been the recipient of an unwelcome letter from the Australian Health Practitioner Registration Agency (AHPRA) in recent times in regard to their online advertising. It’s been my experience that most practitioners simply fall foul of the...
by Dr Matt | Jun 14, 2016 | Business
Online marketing has opened up a whole new world for service-orientated businesses, and having an effective, high converting website should be at the forefront of any practitioner or therapist’s marketing efforts. This is not always the case, however, with many...
by Dr Matt | Jan 21, 2016 | Business
When you’re running a busy practice it’s easy to fall into the role of a “jack of all trades”, from HR manager and chief financial officer to IT support and business development officer. In the days when marketing for medical practitioners and therapists meant no more...