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Newest Practice Building Posts...

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Facebook Local Awareness Ads

Facebook have released an exciting new tool for people looking to market their practice – Local Awareness Ads.  These are ads that will show in the Facebook newsfeed of people in your geographic area.  The ads have a click to call button on them which enable people to take action straight away and get in… Read More

Pick A Niche Or Risk Losing Your Audience

One of the most important things to understand about the behaviour of those online is that there are predominantly two different types of people: one group is made up of people who are just “surfing” and browsing around looking for things that interest them. The second group of people is actively trying to find a… Read More

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Making “Right” Decisions for Practice Growth

The biggest challenge that we find when we are working with clients is motivating the practice owner to make a decision, usually around approving content or images for their marketing campaign. Often they’re concerned about getting their marketing message just right before they take action. It’s important to remember that making a decision in your… Read More

Practice Marketing

Making “Right” Decisions for Practice Growth Infographic

Making the right decision in your practice can be a daunting task. Our new infographic runs you through the process of making good, not necessarily perfect, decisions in your practice. The accompanying article which explains the underlying process in greater detail can be found here. Making “Right” Decisions in Your Practice – An infographic by… Read More

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Beware of Low Flying Pigeons

After referrals your website is the best source of new patients in your practice, and your website’s exposure depends on your search engine results. Google’s so called pigeon update has the potential to drastically change your new patient numbers. Find out more here.

Targeting a niche

Choosing a Practice Niche

Starting your own practice can be an overwhelming prospect and you may be wondering what you need to do. One of your first steps is choosing your niche or practice area. Having a well-defined niched will give you some directions and guidance on many other aspects of your business, from marketing materials to location. Here… Read More

Counting your marketing channels

Are your new patients at risk?

Are you dependent on just one or two sources of new patients? If so then your practice’s security is at risk. Discover why and what to do about it here.