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Making “Right” Decisions for Practice Growth

The biggest challenge that we find when we are working with clients is motivating the practice owner to make a decision, usually around approving content or images for their marketing campaign. Often they’re concerned about getting their marketing message just right before they take action. It’s important to remember that making a decision in your… Read More

Practice Marketing

Making “Right” Decisions for Practice Growth Infographic

Making the right decision in your practice can be a daunting task. Our new infographic runs you through the process of making good, not necessarily perfect, decisions in your practice. The accompanying article which explains the underlying process in greater detail can be found here. Making “Right” Decisions in Your Practice – An infographic by… Read More

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Beware of Low Flying Pigeons

After referrals your website is the best source of new patients in your practice, and your website’s exposure depends on your search engine results. Google’s so called pigeon update has the potential to drastically change your new patient numbers. Find out more here.

Targeting a niche

Choosing a Practice Niche

Starting your own practice can be an overwhelming prospect and you may be wondering what you need to do. One of your first steps is choosing your niche or practice area. Having a well-defined niched will give you some directions and guidance on many other aspects of your business, from marketing materials to location. Here… Read More

Counting your marketing channels

Are your new patients at risk?

Are you dependent on just one or two sources of new patients? If so then your practice’s security is at risk. Discover why and what to do about it here.

Burning money on practice marketing

How much money are you wasting doing your own marketing?

Believe it or not, doing your own marketing will cost you thousands of dollars in lost revenue. Discover how to make that money, not lose it!

Key Performance Indicators in Your Practice

Key Performance Indicators and Your Practice’s Success

Now, if you are anything like me, the words key performance indicator make your blood run cold.  You can almost feel the stupor of the corporate world descending upon you.  It is often the very thing that most people wanted to avoid by becoming a healthcare practitioner.  However I would ask that you look past… Read More