Should Your Practice Offer zipPay and AfterPay?

Should Your Practice Offer zipPay and AfterPay?

If you’re in Australia you’ve probably seen the sudden rise of a service called zipPay/zipMoney, and another called AfterPay. These are line of credit services for consumers to purchase products and services, including healthcare. Obviously credit services aren’t new,...
How much money are you wasting doing your own marketing?

How much money are you wasting doing your own marketing?

As part of our webinar series we have been running this year I discussed how many practitioners are spending over 5 hours a month on marketing their practice, and how that could actually be costing them between $1000 and $5000 a month!  You’re burning money in...
Are You Wasting Money on Your Marketing?

Are You Wasting Money on Your Marketing?

The Importance of Tracking Your Marketing Results. When you are the practice owner it is easy to get lost in the day to day running of the practice and treating patients. As you do so you can lose track of what, if any, marketing you are doing and what results it is...
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