by Dr Matt | Apr 4, 2018 | Business
If you’re in Australia you’ve probably seen the sudden rise of a service called zipPay/zipMoney, and another called AfterPay. These are line of credit services for consumers to purchase products and services, including healthcare. Obviously credit services aren’t new,...
by Dr Matt | Sep 15, 2017 | Business
Messaging between practice consulting rooms and the front desk is something that can improve the efficiency of your team, and can help prevent patients slipping through the cracks in their care. In our practice software, iconpractice, I’m often asked by users...
by Dr Matt | Dec 31, 2014 | Business
The biggest challenge that we find when we are working with clients is motivating the practice owner to make a decision, usually around approving content or images for their marketing campaign. Often they’re concerned about getting their marketing message just...
by Dr Matt | Dec 31, 2014 | Business
Making the right decision in your practice can be a daunting task. Our new infographic runs you through the process of making good, not necessarily perfect, decisions in your practice. The accompanying article which explains the underlying process in greater detail...
by Dr Matt | Jun 10, 2014 | Business
Multiple channel marketing is essential for your practice to be secure. What does that mean? You need multiple ways to get new patients in order for your practice to be secure. For example, if you are just using Google Adwords to generate new patients and someone else...
