You’ve got your website and it looks great. But if you do not have a site that looks great and loads fast on Smartphones and other Mobile browsers, you could potentially be missing out on a new patients!
Here is why:- In Google’s ‘Multiscreen World Study’ published in the summer of 2012, it was revealed that an astonishing 65% of all internet searches begin on a Smartphone, not a laptop or desktop PC.
The Infographic they published to go with the study demonstrated that the accessibility of Smartphones triggered much more spontaneous behaviour with 81% of online purchases from Smartphone being spontaneous and only 19% being planned!
Bloomberg predict that Global Smartphone use will top 2 Billion by 2015 and ‘Search Engine Land’ state that of the 30 Billion or so searches already done online each year, more than 12 Billion are on mobile devices.
Is Changing To a Mobile Website The Way Forward Then?
Before you ditch your Website designed for laptop and desktop browser screens, in favour of one designed exclusively for mobile, it is important to understand the importance of having both!
The same Multiscreen World Study from Google we quoted above showed that of the 65% who began their search on a Smartphone, 61% concluded their investigation on a PC so you definitely need to keep your main Website too! Most Websites do not look good on a mobile device.
If customers and prospective customers cannot immediately see the information they are looking for, whatever the size of their browser window, they are likely to click away and onto the next site in the search results.
Fast Loading Is Vital
Your main site might look OK on a mobile device because it has a ‘responsive’ design. (This means that the content served is adjusted, dependent on the browser detected for each user. Text and images are resized to make the information customers want, visible without the need for zooming in or out, or scrolling across the screen.)
The trouble with Websites that have a ‘responsive’ theme can be that they are usually designed for much faster Internet connections, for home or office Broadband instead of a mobile connection. The chances are that it will take much longer to load than a Website designed specifically for mobile.
You can easily check how fast your site loads on a mobile and on a desktop PC by using this free tool from Google – you get a percentage score that shows you just how well your site performs – and for most Websites, mobile performance is pretty dismal!
So in order to get your Smartphone user’s business, you need to provide:-
- A simple, fast loading Mobile version of your main site so the information is displayed quickly before they click away to one of your competitors!
- All the relevant information displayed on, or easily accessible from, the home page making it really easy for them to ‘phone, text or email you right away!
A mobile version of your site is something that we can create for you simply and cost-effectively, providing all your mobile visitors with a great user experience and hopefully, providing you with their business!
Your main Website will automatically detect what size browser your visitor is using and serve the appropriately sized version, depending on whether they are using a Smartphone, Tablet or iPad-sized device.
You have worked hard to build your Practice and your reputation. Don’t lose out on new customers by missing out on the vast potential of the Mobile marketplace!