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Clinical insight

Why subjective visual vertical belongs in your bedside vestibular exam

SVV is one of the few practical, otolith-specific tests available at the bedside — yet it's often skipped because the equipment seemed costly and cumbersome. It no longer needs to be.

Jun 2026 · 6 min read
Practice

Get More Concussion Patients In Your Sports or Neuro Practice

A simple strategy for sports and neuro practitioners to build a steady stream of concussion referrals by leveraging relationships with local dentists — without spending a cent on advertising.

Feb 2019 · 5 min read
Practice

"Two Free Treatments" — The True Cost of New Patient Acquisition

Giving away free consultations as a referral incentive might seem harmless, but it could actually be costing your practice money. Here's how to work out whether it makes financial sense.

Jan 2019 · 4 min read
Practice

How To Setup An In-Office Messaging Service For Free

Messaging between consulting rooms and your front desk can meaningfully improve team efficiency and prevent patients slipping through the cracks. Here's how to set it up for free using Slack.

Sep 2017 · 4 min read
Practice

58 Reasons Why Your Practice Website Sucks (And What To Do About It)

A comprehensive checklist covering design, mobile, SEO, conversion optimisation, and technical setup — everything your practice website needs to actually bring in new patients.

Feb 2016 · 10 min read
Practice

Choosing a Practice Niche

Before you can market your practice effectively, you need to know who you're marketing to. Here's how to think through your niche — and why getting this right early saves you a lot of rework later.

Jul 2014 · 4 min read

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